Apple triggers 'religious' reaction in fans' brains, report says - CNN.com

Apple triggers 'religious' reaction in fans' brains, report says - CNN.com: "(CNN) -- Next time Grandma asks why you're going to the mall on Sunday morning instead of church, tell her you're going to Apple Chapel.
For Apple fans, the brand triggers a reaction in the brain that's not unlike that of religious devotees, according to a BBC documentary series that cites neurological research."

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